Wednesday, 5 August 2020

Starting your own hair & beauty business

So, you want to start your own hair & beauty business – great! But have you thought about all the things you might need to consider before starting up? It doesn't have to be a hassle, if you plan and make sure you have these 5 key things in place, you will set yourself up for success.



Premises vs mobile

This is probably the biggest decision you are going to make for you business. Whilst it might be your dream to run your own beauty salon, you need to think about if a premise is something you can realistically afford to run. There are many costs (and hidden costs) that can come with having a premise, such as Rent, Internet, Phone, fixtures and fittings, staff costs… etc!

Starting out as a mobile business can give you time to build your client base and then eventually go on to get your own premise when you know you have the income coming in.

Do you have the right qualifications?

You do not need a qualification to set up your own business, but if you are offering beauty or hair treatments you might need to think about what skills or qualifications are required. Alongside keeping your clients safe, you also want to make sure that they are having the best experience possible with a professional member of staff. The treatments you are offering might require the staff to have an either a level 2 or 3 NVQ or exam equivalent. Make sure you always check what qualifications are required!

Insurance

You must make sure that your insurance covers all the treatments and services that you offer. Insurance is a way of protecting the customer against damage that could occur. Public liability insurance is not required by law but is essential to protect your business against claims from clients or members of the public.  

Registering your business and Tax

HMRC have information on how and when you should register your business. This can seem like a big step, but if you follow the information given to you on the website, it can be a simple process. 

Support available

If this is your first time going into self-employment, or you have just started your own business and need some support – there is help available. You might think you cannot do it, but it’s about being persistent, and believing in yourself!

If you’re thinking about setting up your own business, then you can get in touch on enterprisehub@thewo.org.uk


Thursday, 23 July 2020

MSIF continues to support businesses impacted by the Coronavirus pandemic

Liverpool based SME funding provider MSIF is continuing to support regional businesses impacted by the Coronavirus pandemic following the recent launch of their dedicated Coronavirus Resilience and Recovery Fund (CRRF).  

North West Linen Services Ltd, a provider of laundry and linen hire services to hotel and hospitality clients throughout the North West, is one business that has successfully accessed the fund, and the Coronavirus Business Interruption Loan Scheme (CBILS) guarantee, to secure a £100,000 investment. 

Managing Director, Anna Slater approached MSIF for financial support who were able to provide a quick turnaround to deliver the funding needed, helping guide her business through the Coronavirus outbreak.

Anna commented: “With our business being an extension of the hospitality sector, we found ourselves in a very difficult situation due to Covid-19. We had growing concerns about when the business would resume and how, in the meantime, we were meant to continue paying bills with no income to speak of. 

“Having considered other avenues without success, I then approached Sue Chambers, an Investment Manager at MSIF and explained our 

circumstances. Thanks to MSIF we were able to quickly secure a £100k CBILS loan to allow the business to continue to trade and help us navigate our way through the impacts of the pandemic. MSIF have worked with us numerous times over the past 6 years helping us secure funding and progress our business. Sue and the team are invaluable and we cannot thank them enough for their support and belief especially in this testing time.”

Sue Chambers, MSIF Investment Manager added: “I have known Anna and NW Linen Services for a long time and I had the pleasure of supporting the business through various stages of its growth. As a young business woman, Anna has successfully grown her business and secured new contracts over the years, but sadly no-one could have foreseen the impact Coronavirus would have on local businesses across the region. 

“I am thrilled that we have been able to support NW Linen once again. It is a terrific business and we have a responsibility to ensure that previously healthy SMEs can survive/make it through this difficult time.”

MSIF are now accepting further applications for their Coronavirus Resilience and Recovery Fund. Please contact info@msif.co.uk or visit www.msif.co.uk for further information. 


MSIF contact:
Lauren Metcalf
Marketing Executive
Lauren.Metcalf@MSIF.co.uk




Thursday, 16 July 2020

Case Study: I used to be wary about using social media for my business!


Suffering from excessive hair breakage, Natural hair enthusiast, Jumoke Adeyemi decided to start making her own Ayurvedic products to resolve the problem. She soon realised the need for more education around black haircare, sparing her on to start her own products and business, AkuaJ Naturals.

Jumoke Adeyemi, Founder of AkuaJ Naturals


She told us “I’ve always loved making Ayurvedic hair products, particularly infused oils. My focus is on black hair, especially for people of an African descent as our hair is prone to dryness and breakage in colder climates”

This gave her the push she needed to explore the possibility of turning this into her own hair oil business. Unsure where to start, she approached The Women’s Organisation for support.

Jumoke had her first meeting with Cynthia, and accessed in-house courses to get her brainstorming.

“My experience with The Women’s Organisation has been great. After filling out an enquiry form, I was contacted and quickly allocated with my adviser Cynthia. She was very helpful, talking me through the various stages of developing my business”

Attending 1-2-1 and group sessions, she was able to focus on producing a business plan and market research.  

“I learned all about the tools I could be utilising to gather and analyse data. This support was also instrumental to me finally engaging with social media, something I was wary of using!”

Cynthia Ajayi from The Women’s Organisation told us: “Working with Jumoke was amazing, she’s very passionate about the business, saw the gap for good hair care and wanted to fill it. For her, it was important to provide a quality product that was beneficial to black women and men.

She overcame a lot of moments of doubt and kept on going, building up the business”

Jumoke is now focusing on setting up hair care workshop and shows in the future.

“I’m passionate on educating black people on healthy hair practices and look forward to growing in the future!”

You can head over to Jumoke's Instagram to find out more about Akuaj naturals products and the services they offer here 

If you have been thinking about setting up your own business and would like to see how Enterprise Hub and The Women’s Organisation can help you grow your new business, then get in touch with us. Email hello@thewo.org.uk




Tuesday, 23 June 2020

Top 10 tips to grow your business on Instagram


Ever wondered how to build a social media presence for your business on Instagram? Here are some of Instagram’s most powerful features to help you boost your brand on this fastly growing platform.



1. Know your audience
By understanding the demographic of your target audience this will help you to create a direct marketing strategy, using your profile to increase brand awareness and engagement applying a voice for the business that speaks to them in a way they understand, developing a sense of community and rapport, giving the audience a feeling of involvement and building relationships and brand loyalty

2. Consistency
Although it is important to vary content, (which we will cover in tip 4 below) having an aesthetically pleasing profile is imperative to design a professional grid of high quality imagery that on first glance entices further exploration and curiosity, yet maintaining the business brand identity

3.  Types of content
By utilising the different content mediums on Instagram this will keep the audience experience fresh and exciting. This includes stories, posts, post sharing, video content, graphics, quotes, photographs, etc., (some of which we will cover in the tips below). Mixing content so as not to become boring and repetitive keeps your followers wanting to see more of what you will post next and this anticipation can be used to create exciting and on-going engagement

4.  Instagram stories
This feature provides a snapshot of a post that is only visible on the profile for a maximum of 24 hours, then being deleted unless shared as a highlight or shared on your profile. More personal content or lower quality imagery can work well on this feature. The use of other features as mentioned in tip 6 create the opportunity in stories to obtain instant feedback through direct conversational replies, the use of polls, questions etc. Any popular or important information shared can be saved to highlights on your profile, categorised so that viewers can return to review and revisit the content within relevant and defined areas of topic or subject

5.  Filters
Various effects can make the original post more visually pleasing, adding creative and stimulating or attention-grabbing properties. When identifying an attractive effect on another profile, by tapping the top left of the story post this allows you to save and send the effect used to your personal story settings so that it can be utilised at a later date

6.  Features
The poll, question box, quiz, location tags and gif features attract user engagement and instant feedback which helps to gain a better understanding of your audience. These features can be found when swiping to the right on your feed home page when creating either a video or picture story. The filters appear at the bottom of the screen, with the tags, gifs, poll and quiz options available to select within the icons at the top right of the screen.

7.  Save tab
Located at the bottom right of every post, the save tab allows you to save and create collections of other users posts to be collected as inspiration and reference. This is also good for trying to be consistent with posts if you do not have content of your own, although credit should be given to the original creator

8.  Post sharing
When you wish to share a post from another profile this can be done by tapping the arrow/send icon below the post picture to send to either a person or profile from within your ‘following’ list, or you can share publicly by sharing to your own profile story for everyone to see

9.  Post times
Instagram has a feature on a business profile that enables viewing of insights by tapping on the ‘insights’ tab that is visible on your profile page. The insights provide you with information on your prime times to post and details on the audience demographic. This will be different for each business and therefore it is imperative that you understand your engagement statistics to know what posts get the most likes and attract more followers, giving you an opportunity to improve the overall figures on your profile

10.  IGTV – Instagram Television
For video content longer than 1 minute in duration there is an IGTV option, which enables users to choose whether to continue to watch the footage. This allows you to share more detailed and in-depth content such as tutorials, story time, etc. When uploading a video onto your feed instead of a photograph or still content if the video is more than 1 minute long the option to choose IGTV will appear automatically. When utilising this feature ensure that the content within the first minute is engaging enough to promote continued interaction

Hopefully these tips will help you to understand and build your business profile on Instagram successfully, using these tips to design, develop and deliver professional content that engages your target audience and heightens your business profile.

If you have a business registered under 42 months within the Liverpool City Region - we can support you! get in touch on enterprisehub@thewo.org.uk



MSIF focussed on supporting Covid 19 impacted SMEs in the North West

Liverpool-based funding provider MSIF is looking to further support and expand its offering to SMEs across the North West impacted by the Covid-19 pandemic.




As an accredited lender of the Coronavirus Business Interruption Loan Scheme (CBILS), MSIF has, through its Merseyside Loan & Equity Fund (MLEF), made £1million of its own capital available to support businesses under the scheme with loans of up to £250,000.  Having recently completed its first investments, further applications are now being welcomed with such support being in addition to MSIF’s flexible funding options for debt, equity and start-up finance.

In addition to this, MSIF and GC Business Finance can offer CBILS backed loans from their £10million Northern Powerhouse Investment Fund (NPIF) Microfinance Fund across the whole of the North West for SMEs looking to fill the funding gap, for both growth and development projects. Loans from £25,000 to £100,000 are available with CBILS backed loans from £50,001 subject to eligibility to businesses impacted by COVID.

With the expanded offering on CBILS backed funding, MSIF aims to encourage further resilience for manufacturing, tech, digital, creative and life sciences sectors in particular.

Paul Humphray, Investment Director commented; “Covid-19 has dramatically changed the market as we know it and MSIF wants to do everything it can to support those businesses that had real potential prior to the pandemic, and may now need funding to help in their recovery. 
“It’s a time of significant change and we need to adapt and make our services available to SMEs who need it most. We are pleased to see the positive impact the CBILS has made to businesses across the North West, now we want to help fill the gap in funding to ensure resumption of growth for a strong and thriving economy.”

Janice Mears, Head of Business Growth at Growth Platform said: “We need to ensure businesses across the city region are fully supported so that they can continue to operate and help our city region recover from the far-reaching impact of COVID-19.  The services available from MSIF are

invaluable in supporting our businesses and I would encourage any business seeking funding for recovery or growth to get in touch with them or alternatively visit the Growth Platform web site where we have brought together all vital and relevant business support and advice under one platform.”

Grant Peggie, Director at the British Business Bank, said “During this time, the Northern Powerhouse Investment Fund is offering an alternative route to funding for businesses seeking support. MSIF is one of our six Fund Managers accredited to deliver CBILS loans on behalf of NPIF and we are proud to work in partnership with them to help firms in the Liverpool City Region and the wider North West to ensure that the North remains a prosperous region going forward.”

The Northern Powerhouse Investment Fund project is supported financially by the European Union, using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.


NPIF was established in 2017 with the aim to deliver a range of funding options to ambitious and high-growth SMEs to aid expansion and create economic prosperity in the North of England. Liverpool is one of the funds’ 10 Local Enterprise Partnership (LEP) areas in which NPIF has made an impact by helping businesses seeking investment to accelerate their growth. The Fund offers a range of finance options including micro-finance, debt finance and equity finance, with investments ranging in size from £25,000 to £2m. 

If you are looking to secure funding for your business, contact info@msif.co.uk or visit www.msif.co.uk

For more information about the support available to help your business, contact Enterprise Hub on enterprisehub@thewo.org.uk


Monday, 15 June 2020

Step into the new world of work with private offices from £240pcm at 54 St James Street

The world of work as we know it has changed, and so has the way we do business.

So, is it time to re-think where you do business from?

 

Whether your business is growing, you’re a freelancer ready to find a better work–life balance, or you’re looking to downsize your current space as your team move towards homeworking – your needs are changing.

That’s why small, private and professional offices at 54 St James Street could be the ideal solution for your business to take its next steps into the world of work post lockdown. 

 

54 St James Street’s smaller 1-3 person offices from £240pcm offer the ideal solution to a range of business challenges:

Ø  Are you ready to grow into your first office, following an increased demand for your products or services?
Ø  Have your team have moved towards a future of home working, but you still want a permanent and professional business presence?
Ø  Or perhaps the distractions of home working during lockdown are slowing down your workflow as a freelancer or entrepreneur? We offer space just the right size for you to find that work-life balance.

Suitable for 1-3 people the smaller private offices offer a safe and affordable space for you to work from as you navigate your business through the current crisis and beyond.


What’s available?

·         Light and contemporary private offices - suitable for social distancing
·         1-3 person offices – (11sq m – 13sq m)
·         Prices start from £240pcm - £260pcm + VAT
·         3 months minimum tenancy, then a flexible monthly rolling contract
·         Available immediately

 

Why choose 54 St James Street?

Benefits include: 
·         Prime L1 postcode in the Baltic Triangle
·         10-minute walk from Liverpool One and Bold Street and transport links
·         Free use of on-site bike racks and shower facilities 
·         Garden space and roof terrace
·         Communal kitchen spaces 
·         10% discount at SIREN Liverpool, our on-site café  
·         Staffed reception 8.30am – 5.30pm on weekdays (N.B. our reception is currently on reduced opening hours due to COVID-19) 
·         Discounted meeting and conference room hire 
·         Mail-handling 
·         Access to high-speed broadband 
·         Photocopying, printing and scanning facilities available on request 
·         Grade A comfort heating & cooling system
·         On-site business community and networks 



54 St James Street’s facilities are open to female and male led businesses and social enterprises.

Their aim is to ensure that our Business Services contribute to our tenants’ business success, with a team of on-site business advisors, access to the WO Connect networking group for female entrepreneurs, and a regular programme of training and events.





Please contact venue@thewo.org.uk to find out more or to arrange a safe visit to see 54 St James Street for yourself.

You can also click here to explore the office facilities online.





      

Wednesday, 10 June 2020

Getting into 'The Zone' with Lauren Caffrey

Growing up in an entrepreneurial household, Lauren Caffrey has had business on her mind from a young age. Passionate about fitness, she took the knowledge gained from 4 years work experience to open her own gym, offering personalised fitness and nutrition plans.

Hoping to make the start-up journey run as smoothly as possible; she joined the Enterprise Hub programme. We caught up with Lauren to find out how she has doubled her turnover in just under a year and how adapting her business model has helped her reach more clients…


You can read the full case study over on The Women's Organisations blog here 

If you have been inspired by Laurens’ story and would like to see how Enterprise Hub can help you grow your new business, then get in touch with us. Email hello@thewo.org.uk