Have you just started your new business but don't know where to start when it comes to Digital Marketing? Fear not because Enterprise Hub are here to help with 5 Digital Marketing Tips to get your new start-up off the mark.
What is Digital marketing and why do I need it?
So you might be wondering what Digital Marketing is and why I need it. Well, to put into context, Digital Marketing is basically the promotion of products or services via electronic means. It is a goldmine for businesses as it will enable you to interact with consumers in real time and analyse your campaigns to understand what's working and what's not. Internet is an everyday part of our lives so consumers will not only know about your brand, but also what the media, relatives etc. are saying about your brand who they are most likely to believe as they've had first hand experience of your product and user experience.
Digital Marketing can come in different methods including:
- Website (SEO content)
- PPC (Pay-per-click advertising)
- Email Marketing e.g. Mailchimp
- Social Media e.g. Facebook, Twitter, Instagram etc.
- Online video content
- Blogs & Vlogs
Here are 5 reasons why Digital Marketing can be beneficial to your business:Technology has evolved to the point that electronic devices are considered a necessity than a luxury. 95% of UK population aged 18-34 own a smartphone so consumption of electronic content is highly active so it is important for new businesses to adapt quickly because of it's high growth. 91% of users have their mobiles within reaching distance and regularly use them to browse the internet. Daily usage is regular so a marketing strategy that targets these devices is essential.