Wednesday, 25 March 2020

Running an Online Fashion Boutique: A Guide

Starting an online fashion boutique can be quite daunting. With the help of this step by step guide you can turn your passion into a successful business. Starting a boutique requires a lot of determination and time management; however, it will give you the freedom to work from the comfort of your home and choose your own hours.

Draw up your Business plan 

Every business start-up requires a business plan. This proposal allows you to plan your business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved. A business plan also helps you to identify who your audience is going to be and ways you can target them. The Women’s Organisation’s business advisors can support you with your business strategy by helping you to set targets to start up and grow your business. 

Choose an Online Platform
Where do you want to sell your products? Choosing an appropriate online platform is crucial for the success your online boutique. You can sell your products on a variety of platforms such as eBay, Esty, Shopify or even your very own website. Choose these platforms carefully. Where is your target audience shopping online? Social media channels can be connected to your online shop so you can confidently sell your products everywhere. For example, you can connect your website link to your Instagram account. 

     Pick your name
It is important to choose an appropriate name suited to your online fashion boutique. Keep it short and sweet. You want a catchy name that describes your brand and that people will remember. The process of picking a name will probably take a while. It’s all part of the planning process. 

Bring Traffic to Your Online Clothing Store

Social Media

The key to attracting high flows of online traffic to your website is effective marketing. It is important to adapt your marketing strategies to appeal to all audiences and demographics. For example, if your online fashion boutique is targeted at an older crowd you my want to focus your marketing on Facebook and email marketing as it appeals to an older audience. Whereas if you are targeting a younger audience you may find that your biggest traffic drivers are Instagram and brand influencers. 


SEO will certainly improve a website’s overall searchability and visibility. The job of a search engine is to take the information typed in by customers and to locate the most relevant websites using those keywords. Therefore, if you are not engaging in SEO, you are not on that first page of results, your competitors are! By investing in search engine marketing, you are staying competitive whilst giving your brand name exposure. The Women’s Organisation's partner Enterprise Hub, offers a workshop on “How to get your Business seen on Google”. This course helps start u business understand SEO and how you can build your online presence. 

Fashion Blogs

Keeping your audience up to date with blogs is a must for fashion boutiques! Inspire your customers with the newest street, occasion or holiday style. Use this to promote your own products and direct them to your website. 

Specials and Promotions

To increase sales, attract new customers, and retain current customers, many fashion boutiques implement various sales promotion techniques. While most business owners would love to sell products at full price all of the time, sales promotions have proven effective at increasing the overall bottom line in many online stores. Reducing sale item prices or offering free delivery over £40 can be enough to seal the deal for customers. One sales promotion technique that has proven to be popular with online shopping is to offer point-of-purchase items. These are suggested items that pop up saying “you may also like...”  after you have placed an item in your basket. For example, these items could be accessories or shoes to complement the customers dress.

For more information about the support available to help start or grow your new business through Enterprise Hub, please contact

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